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Dr. Christine Born is a radiologist. It turns out she know a lot about marketing, too. Dr. Born and her research team utilized functional magnetic resonance imaging (fMRI) to examine the power of certain brands. What they determined what that the brain has an instant, visceral reaction to branding images
We truly believe in the idea of human marketing. It is one of three requirements for marketing to be considered “Good Marketing” (a “very original” phrase we lovingly coined). During the COVID19 crisis, we have seen the “human marketing” ethos become almost desperately relevant. But what is human marketing and