branding On B2B Competitive Differentiation The root of all good marketing, the literal heart of it, is your competitive differentiation. Why on earth would anyone buy from you?
business The Greatest Business Illusions Every good idea can be turned into a business. False. Good ideas are a dime-a-dozen. Good ideas that solve an existing market problem in a novel, not-easily-replicated way that you can deliver on for 20 points less than it costs you to deliver said solution are businesses. If you miss
business The Somewhat Grim Statistics of Starting a New Business There’s a reason people’s eyes tend to glaze over when someone dives into a long sermon about their new startup. When you start a business, the odds just aren’t in your favor — and the evidence is everywhere. Spend about fifteen minutes on the internet reading about starting
business The Science Behind Emotional Branding Dr. Christine Born is a radiologist. It turns out she know a lot about marketing, too. Dr. Born and her research team utilized functional magnetic resonance imaging (fMRI) to examine the power of certain brands. What they determined what that the brain has an instant, visceral reaction to branding images
business What are some hard truths about running a business? There’s a very real almost 70% chance that you will fail.Not everyone should be in business. Sorry. Hard dose of reality. Choose wisely: -Option A: If you love baking, work at a bakery -Option B: If you love baking and being your own boss, be a freelance baker.
business Every Marketing Sales Play That Exists (For Now...Maybe) I can’t stand the trend that hit the marketing industry right around the time the time the internet burst into the world. Marketers started seeing themselves as gurus and hoarders of knowledge. When we started caring more about clicks and CPAs then just being persuasive, we got lazy thinking
business What industries does OAKwave service? The Short Answer: All of them, but we specialize in B2B (though we have had MANY B2C clients as well, it’s just not our core strength). We have a penchant for franchise sales, SaaS, medical, and manufacturing. But, only because we’ve had clusters of clients in each of
marketing What is Human Marketing? We truly believe in the idea of human marketing. It is one of three requirements for marketing to be considered “Good Marketing” (a “very original” phrase we lovingly coined). During the COVID19 crisis, we have seen the “human marketing” ethos become almost desperately relevant. But what is human marketing and
