OAKwave

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Customizing your brand and design settings

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Writing and managing content in Ghost, an advanced guide

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How to grow your business around an audience

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Setting up apps and custom integrations

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business

The Greatest Business Illusions

Every good idea can be turned into a business. False. Good ideas are a dime-a-dozen. Good ideas that solve an existing market problem in a novel, not-easily-replicated way that you can deliver on for 20 points less than it costs you to deliver said solution are businesses. If you miss

business

The Somewhat Grim Statistics of Starting a New Business

There’s a reason people’s eyes tend to glaze over when someone dives into a long sermon about their new startup. When you start a business, the odds just aren’t in your favor — and the evidence is everywhere. Spend about fifteen minutes on the internet reading about starting

business

The Science Behind Emotional Branding

Dr. Christine Born is a radiologist. It turns out she know a lot about marketing, too. Dr. Born and her research team utilized functional magnetic resonance imaging (fMRI) to examine the power of certain brands. What they determined what that the brain has an instant, visceral reaction to branding images

business

What are some hard truths about running a business?

There’s a very real almost 70% chance that you will fail.Not everyone should be in business. Sorry. Hard dose of reality. Choose wisely: -Option A: If you love baking, work at a bakery -Option B: If you love baking and being your own boss, be a freelance baker.

business

What industries does OAKwave service?

The Short Answer: All of them, but we specialize in B2B (though we have had MANY B2C clients as well, it’s just not our core strength). We have a penchant for franchise sales, SaaS, medical, and manufacturing. But, only because we’ve had clusters of clients in each of

business

We are good people who do what we love for good people who need what we do.

marketing

What is Human Marketing?

We truly believe in the idea of human marketing. It is one of three requirements for marketing to be considered “Good Marketing” (a “very original” phrase we lovingly coined). During the COVID19 crisis, we have seen the “human marketing” ethos become almost desperately relevant. But what is human marketing and