I have been getting huge 1/2 hour to 2 hour long ads when watching YouTube. I used to watch ads if they weren’t too long because I wanted to help creators. Now, if I get a 2 hour long political ad from some overseas group that has an agenda that I’m not necessarily interested in learning about, I hit skip.
Does that impact the creator very much when I skip the super-long ad?
Does it teach YouTube to stop showing me those ads?
These are the two YouTube ad questions that I always consider when hitting the skip button.
Part of me wouldn’t mind letting the ad run to burn up the advertiser’s budget, but my time is valuable also and I don’t want to waste time (even if I am not watching and taking a walk around the block to let it play). When I want to watch a video, I want to watch it within a reasonable time.
I fully appreciate advertising and want creators and platforms to make money, but, time is limited and I’m not watching a weird ad for more than a minute or two and that is to just support the creator whose video follows.