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Every Content you put out is an Investment

Every article you put out is an Investment.

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Content Marketing is on everybody’s lips. We are all trying to create educational or entertaining content to bring attention to our brands. It wasn’t so decades ago when we didn’t have the internet. And not everyone could buy a column in the newspaper to teach — it was straight-up advertisement.

Now things have changed. We all have social media to put out whatever content we like. There’s no barrier to entry. Anyone can pick up their phone and create anything.

Because it’s so easy, many people still don’t take it as an important investment that can improve their brands. One blogpost or one video can fetch you thousands of dollars for a long time if you play your cards right.

Money aside, freelancers can gain lots of attention to their services because of their content. All they need to do is to keep at it.

I remember I read a blog post from 2015, and it was still very relevant and useful. That was about 5 years.

They say the internet never forgets. Imagine you write an article for your blog today, and it still keeps bringing clients to you 5–10 years down the line?

It can go both ways too. Good or bad. The low-quality content you put out would keep turning prospects away if they come across it.

You always hear people say “content is king,” but it should be “quality content is king” because quality content has a longer life span and would market your brand better than average content.

These days, the regular blog posts that are rushed because you’re trying to churn out a certain amount of posts weekly would harm your brand more than it would benefit it.

Google ranks longer and better quality blogposts higher than lower quality ones because there’s too much noise on the internet. Everyone is trying to say something. So, to filter the noise, it’s only natural to put the best ones on top for people to see.

What does Quality Content Entail?

I think every writer or content creator knows what quality content is. But it’s always easier to take the quicker route and just write anything.

Quality content takes time to create. But the question is, Would you dedicate the time to write it?

The points I’m going to list out are pretty basic, which everyone has at the back of their minds. So, see this as a reminder.

1. Value

This is the basis of anything you write. Even if it’s a poem, it should still have value. People should learn something from it. Let your readers look back and see that they got something from your post.

If you cannot inspire, teach, or entertain your readers, no one would give your article a second read. You wouldn’t even like to read it yourself.

2. Easy to Understand

Writing these points feel very cliche because I’ve written them before and heard them everywhere.

If your posts are not conversational and easy to understand, nobody would want to read your content. You can’t be stressing your readers. There are already so many problems in the world. Why would you choose to be the cause of your readers’ problem?

Make your content easy to understand, and don’t stress people out.

3. Easy to Glance through

Even when you’re learning about SEO, you would see how important subheadings (H2 and H3) tags are.

There are two reasons for this: To make it easy for people to scan through your content and for easy reading.

Everyone scans through posts. You do it; I do it. So, what makes you think the next person doesn’t? Don’t just write a big block of content. Add paragraphs, bold texts, and subheadings so that people can glance through your points.

4. Backlinks

I think the best way to write quality content is to learn SEO because it teaches you what to and how to write.

You would see all these points when you’re learning SEO.

Backlinks make sure that what you’re saying can be verified. Even in Medium’s curation guideline, it’s written there that you should include sources for your facts.

5. Understand your Audience

Before you give a speech, don’t they tell you who you’re going to be speaking to? When you find out who you’re going to be addressing, you try to trim your speech to suit your audience, right?

If you do that with speaking, why don’t you do that with writing?

You don’t speak to everyone the same way. You have different versions of yourself that change depending on the people you meet.

When you’re given a ghostwriting gig, don’t you have to read the person’s previous articles to find his/her voice? So you can craft the piece accordingly.

Understanding your audience is the backbone of every good quality content. You have to find out what your readers are like, how they are usually spoken to (with previous content), interests, and generally their persona. When you have this, it would be easier.

Conclusion

All these things I’ve mentioned are standard. Many content writers know these. And if you want your content to stand out, you have to fill it with value. (especially if you’re going to rank for SEO)

People share quality content, and the more they share, the more people know about your brand.

1000 words blog posts are not doing it anymore. According to this torque mag article, you have to write at least 2000 words of content to go viral. People even go up to 10k words for their blogposts.

These value-packed articles drive reshares. The minimum your blog post should be is 1000 words.

But in all, understand your audience. Not all audiences favor long articles.


Every Content you put out is an Investment was originally published in ILLUMINATION on Medium, where people are continuing the conversation by highlighting and responding to this story.

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